Joseph Farms: Brand

Over the last 20 years, sales of Joseph Farms cheese have grown significantly for good reason. Consumer demand for great tasting and naturally produced cheese products, especially in the western United States, is accelerating. Additionally, our company's pursuit of even greater quality is the guiding force making the Joseph Farms label the most popular California-brand retail cheese in North America. Some key performance indicators we follow as we manage quality and sales growth include:

• Ninety percent of our retail packaged sales are under the Joseph Farms brand.
  
  
• Joseph Farms cheese is sold in 20 states, including Hawaii, by the largest retailers in North America, in addition to our huge number of independent retailers.
  
  
• United States grocery chains have selected Joseph Farms cheese to offer throughout North America - with increasing emphasis in Mexico.
  
  
• The Joseph Farms brand is available in the South Pacific, Guam, Japan, and a growing list of other developing markets.